This is a question we receive on a regular basis so we put together a short list of questions that can help you decide what actions are needed. If you can answer “yes” to any of these questions, it might be time to take action.
1. Is your website more than 4-5 years old?
If your site is more than 4-5 years old, you are due for a website overhaul. It’s likely that your design, your content, and the technology behind your website all need to be looked at. Internet technologies change very rapidly and a dated website is easy to spot.
2. Is your website “mobile friendly”?
You’ve likely heard this buzzword a lot over the past six months or so because in late spring, Google released a game changing update to their mobile search algorithms. Search results now favor sites that pass the mobile friendly test. In many verticals we have seen mobile devices making up more than 50% of a website’s traffic, so this is vital!
You can read more about mobile friendly here on our site. There you can also find a link to Google there where you can test your site. If your site is more than 3 years old, it may not be mobile friendly. In this case, contact us to discuss what options are available.
3. Do you get alerts that a WordPress update is available or that your plugins are out of date?
If you have WordPress website and you log in to your website admin screen from time to time to make changes, you may see a message that there is an update to WordPress available, or that you have plug-ins that are out of date. If you’ve never logged into your site, there are updates available, you just don’t know it.
Does this mean you need a new website? No.
Should you go in and run the updates on your own? NO!
Do you need the updates? Most likely, yes.
WordPress regularly rolls out updates to its core software and plug-in developers respond with updates to their scripts. Some of those updates add new features, some close security holes in your site. Those are the updates that you need to be worried about. Like many of our clients though, you likely don’t want to worry about these updates. You just want to know your site is safe and up-to-date. For that reason, earlier this year we began offering “Digital Care Plans” to help put your worries at ease.
You can learn more about this offering and find answers to questions you may have on our website at the link below;
Be sure to check out the Frequently Asked Questions on the link above. If you are ready to sign up for one of these plans, you can do so right online. If you wish to discuss the state of your website, feel free to reach out to us anytime. Please don’t hesitate to contact us!
Websites need to function on any device and on any screen size and that is what responsive design does. though there are many reason for responsive design when we are talking about SEO the biggest reason is because responsive design will increase your rankings on searches. You can read more about how google ranks responsive sites better on one of our previous posts titled “GOOGLE FORCES SITES TO BE RESPONSIVE”
2. The Important Parts Need to be in the Text
Though search engines like google can search through different media types text has always been the best option for search optimization. This is why successful content marketing strategies has written content on every page. Many companies recommend trying to hit at least 300 word count on web pages and at least 500 word count on blog posts. Also don’t forget to add the descriptions and titles to your web page.
In the past many web designers and developers used images to display fancy text and to create beautiful sliders. Today it has become very simple to include fancy fonts on websites and allowing search engines to use those words (headers and slider text) when ranking the page.
3. You Must Optimize Your Images
In the web world simply displaying an image is not enough, there are some back-end programming that needs to take place so those images will actually help towards your search engine rankings. First, make sure to the image file actually has a meaningful name and not just a series of random numbers. Secondly, make sure to include the html alt and title attributes on every image.
4. You Need a Clear, Text-Based Navigation Structure
This tip comes directly from Google Webmaster Guidelines is to “Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.”
5. Don’t Forget to Redirect
This tip is for when you are updating your website or removing old content. As many of you probably know through experience when content gets deleted anyone who tries to visit that page will receive an error, specifically a 404 error. Did you know that you can instead apply a 301 redirect to occur which will tell search engines that the old page URL is now the new page URL. This will allow you to keep the traffic that page might attract to your site.
Bigcommerce is one of the powerful tools we at Advanced Media Solutions use to create our clients websites. It is important for you to know why we use it and why it’s a great choice for your e-commerce site to be powered by and more importantly what it allows you to do with your store.
Bigcommerce was founded in 2009 as a digital shopping cart that ingrates with a wide range of payment gateways, most importantly Paypal. Bigcommerce gave it’s user everything they needed to create a successful online store, including a securely hosted site, shopping cart, product catalog and more. Bigcommerce today offers many more features then it did then and powers over 95,000 online stores and has processed over $5 Billion in transactions.
What is Bigcommerce used for?
Bigcommerce is a powerful e-commerce content management system, or CMS, that allows everyone and anyone to create a store online. Bigcommerce is aimed primarily at people without much if any web knowledge, but it also customizable allowing professionals, like ourselves, to create powerful and custom e-commerce websites. Bigcommerce takes tasks that every online store must have and streamlines it through it’s easy to use interface, automating a lot of day-to-day repeated tasks and free up time so you can focus on other important aspects of your business.
Why we use Bigcommerce?
There is a reason why these big names use Bigcommerce and that’s why we think your e-commerce store should too. Bigcommerce is adaptable to be a powerful tool whether you have a small, medium or large e-store that sales millions of dollars per year and has a beautiful interface that makes basic store functions easy to manage, such as automated email responses, sales, discounts, order fulfillment, web page content. To top it off Bigcommerce provides us with 24/7 phone support & live chat so that we can keep your stores running at all times!
WordPress is one of the powerful tools we at Advanced Media Solutions use to create our clients websites. It is important for you to know why we use it and why it’s a great choice for your site to be powered by and more importantly what it allows you to do with your site.
WordPress started in 2003 with a single bit of code to enhance the typography and allowed writers to format their writings for the web without knowing any coding, such as creating headers or bolding font. Today those writers are known as bloggers and WordPress is the most popular blogging platform, but it has grown far beyond a tool just for bloggers. WordPress now powers more then 74.6 Millon websites from simple blogs, to large E-commerce stores, to huge Business sites.
What is WordPress used for?
WordPress is used as a Content Management System, or CMS, which is a digital tool that provides a user interface enabling anyone and everyone to build a site. Through WordPress people with no coding knowledge are able to piece together a site through it’s user interface like a puzzle. WordPress became even more powerful by being completely customizable allowing professionals, like ourselves, to build dynamic, unique, and powerful sites that can be continue to be managed after launch by anyone, programmer or not.
Why We use WordPress?
There is a reason why 22% of all websites are built with WordPress, and why some of the biggest names use WordPress. For staters as we stated above WordPress is simple enough for amateur with no experience but completely customizable for professional. Allowing it to be a great tool to build sites in and then pass them to our clients while allowing them to update or add text, image, pages, and links to the website. Unlike some other content managment systems, that you have to pay monthly to use, WordPress is Completely Free for personal or commercial use, this makes the scary cost of building a site less scary.