Google Forces Sites to be Responsive

Google Announced this past February that Google search results will now consider whether a site is mobile-friendly or not in how it ranks sites. This is a huge deal since 100 Billion google search occur each month!  In the announcement they stated;

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

 

What is does mobile-friendly mean?

Users access the web from a huge range of devices from small-screen phones to huge-screen televisions. Each device presents its own unique benefits and constraints, and your website is expected to work on them all! Website have always been designed for viewing on a computer monitor, that is until about 5 or so years ago when almost everyone and anyone had a smart phone in their pocket. So now websites are designed to be mobile-friendly to be view-able and accessible on these smart phones. Another term you might have heard a lot is Responsive design. Responsive design is the preferred way to program your site to be mobile-friendly, and is the method we use here at Advanced Media Solutions.

 

Why does Google Care?

Google is the most popular search engine in today’s world, and has become a household term around the world. It’s important to Google that its users find the correct and best content to meet their needs.  This means Google needs to focus on how it ranks websites very seriously. In recent years, Google and many others, have been watching how people search the web on a mobile device, desktop, or a tablet and the results have begun to show that each year mobile continues to grow in use and desktop continues to drop. Some of those statistics would be that 80% of internet users own a smart phone and that US adults spend on average 34 hours per month using the internet on smartphones compared to the 27 hours they spend on the PC.

More info on Googles mobile-friendly update.

 

How does this effect you, our clients?

In simple terms this could change how your site is ranked in google search results. Here at Advanced Media Solutions all of our recent sites are designed to be responsive and all our newer clients should have nothing to worry about. For our older clients this means it might be time to update your site, we have many different options about how to go about making your site mobile friendly, so contact us today to get more specifics. Event if you watch the analytics of your site and know that your target audience only uses desktop computer to view your site this might be true precisely because your site is not mobile-friendly.

If all this is confusing and you are not sure what to do, no worries. Google has made it really easy to discover how your site ranks with this Mobile-Friendly Test. If your site does not pass the test, please contact us to talk about how we can change those results for you!

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